Conception / Rédaction

Deep Thinking

Nail the basics first and detail the details later

REI is a leading outdoor retailer that was founded in 1893 by a group of climbers in search of quality outdoor gear.

As we learned about the brand, it became clear that this was a procedure millennials could find a lot of value in. We found that the core millennial consumer who might be considering this procedure had a bunch of different pain points we needed to identify, within our digital experience because this is a global offering.

Seventy-five years and 129 stores later, their passion still lies in inspiring, educating and outfitting people for a lifetime of outdoor adventures.

I'm amazed, I should say thank you so much, design is brilliant and professional, every detail has been taken care, these team are realy amazing and talented agency. By far one of the worlds best known brands.

– Michael Spears, CEO of Harizma

For all our design and production needs we have always trusted Harizma Agency for more than 4 years now. Exceptional workmanship, commitment to client satisfaction and their timely delivery are what has kept us stuck with them. They are cool guys too!

– Cassio Esfandiari, Marketer in Cassio

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– Roberto Valentinuzzi, Art Director in ARENA

Our Work Process


We do planning before start work



Create a design based on the prototype



Making develop layout pages



After development we do product tests